1. Research the textile industry.
There is a long list of things to do before printing on screen printing. Research tops this list. No one can replace a little knowledge of the textile industry. Before you start, get an idea of how the game works. Talk to owners through message boards, forums and dtg printing groups or post like this dtg vs screen printing from mytshirtkings website.
2. Planning is everything.
Ask yourself a question; Do you have a clear idea of what you are doing? There is nowhere to go in business without a business plan. Having an image in mind is a good start, but it’s not enough for a company. write it! Revise your thoughts and then rewrite them!
Develop a marketing strategy that includes promotional methods (free and paid) to get your brand to your target market. Write a realistic business plan to use as an instruction manual.
3. Learn from your competition.
Your competitors are out, and if you can’t see them, they will definitely be watching you! Check clothing labels for similar products. If you have a line of funny t-shirts, you need to be careful what other funny t-shirt labels are. View details such as a variety of designs, promotions and pricing structure. There’s no reason you can’t use them with new ideas for your own direct apparel printing business.
4. Create products printed directly on the garment that people really want.
It may sound obvious, but you’d be surprised how many designers sell things they think people will like, but really don’t.
You definitely need an outlet for your creativity, but the truth is that you are in business for only one reason – to sell products. It’s not about the products you want to sell to your customers, but the products your customers want to buy. This means you have to control your ego at the door.
5. Understand all costs.
Knowing the actual cost is a direct result of good planning. You just have to know how much your everything is going to cost. This is the only way to give the right price to your customers.
6. Don’t forget about marketing and promotion.
Designing and printing T-shirts is one thing, but it certainly isn’t the only thing. Decide quickly where your brand should go and how you will reach your target group.
7. Set goals.
Do you have a sales target? How many units would you like to sell in the first week, first month, six months or a year? Startups are often clueless or they don’t care; Thinking will push as many shirts as possible.