T-Shirt Wars

admin    T-Shirt Marketing, T-Shirt News     Coca-Cola, McDonalds, Rhett and Link, YouTube, t-shirt videos

If you haven’t seen the original t-shirt war video by Internetainers (don’t blame me they made it up) Rhett & Link then check this out:

Since then they’ve been plucked from obscurity (if you can call 4 million views on Youtube obscurity) and snapped up by evil corporations to do their bidding in order to increase obesity and tooth decay across the world. I say world but I’ve never seen this ad in the UK so I guess it’s only for the eyes and pockets of N. America:

Ah well who can blame them, they’ve hit the big time even if it is on the back of a Coke and McDonalds advertising campaign. What’s really cool about their vids (asides from the fact that they features so many tees) is that they’re relying on old school animation techniques, slavishly taking photos of every t-shirt and effect in stop-frame motion. Yes, every t-shirt in each of these videos is real, there’s no Photoshop trickery involved. In fact they must have made a tidy bundle of money or at least a whole heap of free PR for their local t-shirt printers. If you want to see how they did it then take a look at this video:

I love t-shirt videos, if you do too then I suggest you subscribe to Rhett & Link’s Youtube Channel!

tFuse – Fusing Talent And Recognition

admin    T-Shirt News     Threadless, artists, t-shirt art, t-shirt competition, t-shirt contest, t-shirt videos, tFuse, tFuse.com, videos

Want to be famous? Want to be famous for making t-shirts? Good. tFuse is a community that uses t-shirts and video to promote all types of artists. Following in the vein of many t-shirt crowd sourcing sites out there, this company offers a little something extra in the way of video exposure to ensure their artists get as much exposure as possible. After a hefty 7 month beta tFuse are ready to bombard the unsuspecting public with your greatest offerings. What’s particularly interesting about tFuse and the people behind it is their focus on creative and artistic talent, they’re not just following the traditional route of dipping into the usual pool of t-shirt talents out there, they’re giving a worldwide shout to all artists from every background, using the medium of the t-shirt as a primary tool for publicity and exposure for the unsung heroes of the artistic community.

I’ve argued this before and will again (I’m sure), essentially there are slow routes and quick routes for making a name in the arts world, take graffiti for instance, many names in this modern urban genre have made it big through public recognition, word-of-mouth, one fan telling another and so on. Not stuffy old galleries in the back streets of trendy city ghettos, but every street in every town in every city of the world. Another way an artist can boost their profile in the public arena is to print t-shirts, the more people who wear them the better known their work will become. This is exactly the philosophy of tFuse and then some. Combining t-shirt art with video promotion is probably one of the fastest ways any artist can reach the public immediately and in quantifiable numbers.

Yes I think the logo needs work, I’d have thought within 7 months something more imaginative could’ve been sourced, but hey they have enough artists on their books, what about asking them to create one, I’m sure they could offer a good incentive? Talking of incentives, they offers lots of ways to earn money and t-shirts in their referral program, so if you aren’t to au fait with creativity you can still join in and make a few bucks, or rather FuseBucks.

If a friend likes your t-shirt they’ll ask where you bought it, they’ll check the source and most likely won’t want to but exactly the same design (unless you’re actually twins a la ‘The Shining‘ – those doppelg√§nger types out there really freak me out). So back to the point, they buy another design, they wear it, now two of your works are on ‘public display’ somewhere in the world and so the ripple effect has begun. I’ve never believed in network marketing or pyramid schemes, but I do believe in the power of fashion to spread the message as fast as possible. So many large charity movements like Live Aid have used t-shirts to viral effect, so why not artists? Now don’t get me wrong, their use of videos isn’t as cut and thrust as your usual corporate dross out there, it’s all creative no matter the format, you won’t get far making a video of you telling the world to “buy my tees – they are great”. No, this is all about personality, brand identity, a unique reality that the public will either lap up or won’t. Just the way comedians conjure up a scenario, or writers and directors set the stage, the public want to be enticed, enveloped, engulfed in the minds of their favourite bands, artists, and celebrities in general. The only difference is you won’t have a big PR firm doing it all for you, you have to do it yourself, which is really the name of the game these days.

The site is still a little bare right now, but that can work to your advantage, the less competition there is the more chance you have of becoming established before tFuse really takes off. Just imagine combining the power of Youtube with Threadless and you’re half way there. All it takes is a little imagination and a lot of hard work and perseverance. Are you up to the challenge? Do you want to be the next t-shirt idol? Then take a look at what you’re up against right now… read more

What’s On Tee-V?

admin    T-Shirt News     fashion videos, iamthetrend, t-shirt television, t-shirt videos, t-shirt vids, t-shirts youtube, watchteev

WatchTeeV.com is the latest venture by Adam Hendle, the guy behind by indie clothing directory IamTheTrend.com who’s an old friend of Buy Tees, so expect the quality of the site to be as high as ever. Expect to see tons of submitted videos by top indie t-shirt and fashion designers from around the world including Karma Loop, Threadless and Johnny Cupcakes!

There are some really useful categories for anyone interested in starting their own t-shirt label as well as those who simply want to know more about how their fave t-shirts are designed and produced, instructional videos on printing t-shirts, funny and entertaining vids and even interviews with top designers. If you want to keep up-to-date with all their latest offerings you can follow them at Twitter, or better still submit your own video for a slice of instant fame!

We’ve always been into t-shirt related videos at this blog but to be honest up until now they’ve always been a little thin on the ground at sites like Youtube and so we as many others with a t-shirt obsession welcome the arrival of Watchteev, it’ll be great to see more Tee related TV for a change! Some of our favourite vids at the site so far include a feature on the amazing Back In Black graphic t-shirt art show… read more

Shirt Fight’s Knockout Winner

admin    T-Shirt News     glow in the dark tees, shirt fight, shirtfight, shirtfight.com, t-shirt contest, t-shirt video, t-shirt videos, win money

The winner for the $500 4/02 Shirt Fight contest is Greg Abbott with his shirt El Presidente’s Birthday which is on sale this week for only $15 (6 bucks off regular price) – You can read the interview with Greg Abbott about his victory here.

The latest $500 Shirt Fight contest for 4/09 is ‚ÄúHidden Subliminal Messages‚Äù: This week’s Shirt Fight is all about the Hidden and Subliminal Messages and what’s more they’ll be printing it with glow in the dark inks! Check out the video for the full lowdown… read more

Shirt City – Want Your Videos Now!

admin    T-Shirt News     T-Shirt Marketing, Threadless, scribtee, shirt city, shirtcity, t-shirt competition, t-shirt video, t-shirt videos

If you’ve ever fancied yourself as a filmmaker, this may be your chance to make it big… in the t-shirt world :p ShirtCity.com/Scribtee.com are offering a whopping $1000 and a big heap of t-shirts to the winners, so get your cameras out now and start filming anything to do with tees! How about painting a large bucket like a teacup and filling it with t-shirts, call the video ‘Nice cup of tee’ and you should have a stab at winning. Then again you could try getting a load of bare chested friends to paint t-shirts on each other, if you feature SC’s designs you’ll probably get in their good books too. If you design t-shirts there’s always animation to consider, who knows, Teezilla attacks Tokyo? As stated at their blog they’re looking for short clips, fake ads, stop motion animation, mini dramas, experimental movies, flash animation ‚Ķ anything goes as long it’s cool, creative and features T-shirtsWhatever you decide, I’m sure your creative juices are already bubbling at the thought of all that lovely money. read more