Muzed Wear
There’s a big difference between the words amused, mused and muzed. According to the weighty online tome that is the Urban Dictionary it means “Stoned on music. Can also be described as a lasting eargasm.” Now I think I’ve had one of those before but I was 17, high on a particularly psychoactive substance and in reality there wasn’t actually any music playing, it was all in my head. Ah well, near enough.
Muzed Wear are a Canadian label who specialise in skate and snowboard apparel which is a little confusing considering the eargasm reference, and the lack of music themed gear at the store, none in fact. Ah well each to their own, I’m not too keen on all the branded logo tees and hoodies on offer, like I’ve said a thousand time before, even major worldwide brands are trimming back on the self-promotional design for something a little more personal and individualistic. Then again, there’s one great typographic shirt (which is a rarity in my opinion) and a rather amusing panda bear tee, which isn’t even overly cute, another rare achievement I’d say.
Love Life. Love Mused. Tee
You can see what I mean about the heavy self-promotional tactics now. I’d change the name of this tee to match the print “Skate. Snow. Live.” I couldn’t put it more simply myself. Beware though, it’s on pre-order and they reckon it might take up to a whopping 2 months to ship – gulp… One day it will be available in $19.99 in sizes S-XL. As a side point it’s better to get to know someone well before you start declaring your love for them – just a thought.
Cool Panda Tee
It’s a panda, it’s a cool panda, and why not. Lovely piece of stencil work, groovy retro shades topping off a great design. I’d much rather see a lot more of this kind of graphic tee any day. $19.99 in sizes S-XL.
For more info visit www.MuzedWear.com
Freestyling With Hideout Tees
EnterTheTreehouse.com have just produced their first three t-shirt designs under the label “Hideout” and assure me they have another three on the way very soon. What’s unique about this small but mighty collaboration of Leicestershire based graduate designers (Robert Palmer, Jonathan Moon and Tash Walkerdine) is their total passion for BMX. They are currently aiming to promote their screen-printed t-shirts by sponsoring BMXers, Rob who is the most fanatical about the sport is actually a BMXer himself and as a film maker has decided to push his BMX videos through Hideout. Their latest BMX video is out next week. The video stars amongst others; Robbo who is in the Mutiny BMX team – MutinyBikes.com and Frog from the Deluxe BMX team – DeluxeBMX.com. They plan on producing a new video every 6 months, and have already received some great feedback on the trailer. What’s more many BMX teams are already clambering for sponsorship so all is on the up and up as far as the Hideout label is concerned!
They do just about everything under the sun under the banner of “graphic”, including music videos, corporate videos, design, stop motion animation video being very close to their hearts, they’re what I’d describe as modern day urban surrealists working for a buck to pay the rent. These are the kind of people that would’ve been printing flyers and calling for a revolution back a century or so. But now, in their present incarnations we can expect their art to do the talking for them, and it doesn’t just talk, it shouts, no it sings, loud and strong, visually lifting them above the usual diatribe of commercial design and into a quirky and unique realm unseen by the likes of Leicestershire in a very long time, if ever. They’ve already had a few brief brushes with fame, their recent video for Kyte‘s, “Boundaries” (the song that appeared on The Sopranos‘ final episode advert in the USA) got them a showing on MTV2 in 2008.
But enough of their glorious diversifications in the world of commercial arts, let’s get down to the nitty gritty and show you their first three offerings in the majestic form of the arts medium more commonly known as “t-shirts” on offer at their incredible store! read more
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