De-clutter With Simplified Clothing
As the site says, Simplified Clothing Midwest Love, and it couldn’t really be any clearer. This Metro Detroit suburban rebel label aims to give conformity a kick up the ass whilst simultaneously shelling out a hug or two to the dudes and dudettes who couldn’t give a damn. Life can be bland no matter where you are but suburbia can be most stifling of all, with neither the bright lights of the big cities or the freedom to roam of the wide open countryside, suburbanites learn to amuse themselves in a unique blend of wannabe metropolitan style tinged with a little yearning for a sleepy Sunday laying out in the backyard. Sunny days with planes making tracks in the skies, the radio blaring, itching to get going but enjoying the peace. Where the hell shall we go this weekend? God, don’t say the mall again? How about taking the train up town and catch a movie, or a club maybe? No, the night buses are full of puke and weirdos and everyone who’s got a car wants to drink. I’ve been there, suburbia, a strange kinship, restrained by regret and times wasted wanting. But things are changing, suburbia’s sources for fashion once appropriated from other more glamorous locations, finally gets its own back, putting its own homespun cynical philosophy on the garish and gaudy stylings of wannabe celebs and loft apartment dictators who have nothing better to say than ‘Look at me, I’m fabulous!’.
Simplified Clothing is a Mid West collective gunning for a placement in their own home turf and beyond, mixing up highly graphic inspirational art with plenty of nods to sneaker and skater culture, yet always staying true to their roots of suburban America. De-clutter that mind, turn your back on the busy streets and follow the rainbow that leads to where the grass is greener and sliced up like pieces of apple pie. It’s a neighbourhood barbecue for the soul, it’s a street party of the mind, it’s Simplified Clothing.
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