Tuck Into Pyknic’s Tees

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Pyknic, Pyknic Clothing, Pyknic t-shirts, Pyknic tees, cartoon tees, comic art t-shirts, picnic tees, www.pyknicwear.com.Pyknic Andrew Stephen

Here’s a rather tasty review for you featuring the fabulous t-shirts of Pyknic Clothing at www.pyknicwear.com – serving a great sense of humour alongside some fantastically well drawn designs, the two guys behind the label Andrew Marshall (aka The Chef) and Stephen Thompson aka (The Butcher) have created a unique branding concept that literally has their fan base eating out of their hands. Their slant on the t-shirt market has gone from strength to strength as they turned their backs on the traditional surf/skate market a few years back and headed off in a weird and wonderful alternate reality where fashion and food collide in a frenzy of colour and creative flair. Even their site is a veritable feast for the eyes, mocked up to closely resemble a retro diner, the graphics are smart, the impact immediate, the navigation a breeze, the prices highly competitive (check out their sale) – this label has their market nailed and are going from strength to strength with a wide range of retailers stocking their goods across the world in the USA, Europe, Australia and well just about anywhere you’d expect to find a cool t-shirt store. In fact even Hot Topic stock a few of their tees, so you know they’ve hit the big time, let’s hope the recession doesn’t begin to cut back on their plans for world domination, somehow I doubt it will make any difference.

Most of their designs, though conceptually conceived by Andrew and Stephen are illustrated by a variety of top artists under their wing, and it’s obvious by the startling diversity of style and composition that they’ve most certainly got an eye for talent. What’s more Pyknic are extremely adept at building a phenomenal brand with a wide variety of social networking hooks to pull in the punters including their blog, a popular Myspace page, Andrew’s Twitter as well as a whole heap of bands who adore their clothing that together make the Pyknic Family. They also offer a mailing list at their store so you can keep up with all the latest news on sales and if you really want to bug them for all they’re worth they openly invite your questions via AIM – their username is PYKNICwear. But before you do maybe you should check out exactly what all the fuss is about, so hand me your plate and I’ll pile it high with the best of the best from the crazily creative camp at Pyknic! read more