The Highly Motivated Super Motif
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T-Shirt Reviews 
Isabelle Lumpkin, Little Boots, Rolling Stones, Santigold, graphic t-shirts, illustrated tees, super motif, supermotif.com
I’ve just read through Super Motif‘s manifesto and am fascinated at the ideological machinations behind this label, both conceptually and philosophically. This British brand openly reject the usual routes to building a successful name in fashion, preferring instead to take a dicier but more impressive stance, to simply let their t-shirts speak for themselves. I’m keeping my fingers crossed for SM, not only is the ethos behind their company as illuminating as anyone in retail could possibly muster, they produce a fine selection of graphically exuberant tees that would raise the bar in anyone’s wardrobe.
Although their submissions page is down right now they do still seem to be encouraging work from designers and artists, with a preference for hand-drawn illustrations for the main part. Check out their commissions page for more details, just remember that SM are as interested in why things look like they do as what they look like! The current payouts for accepted t-shirt designs are a £500 advance against a royalty of 12% of gross sales.
SM are gracious enough to dedicate a page to their designers too, which is something I’d like to see at a lot more t-shirt stores. If you fancy listening to music, SM are a multi-talented company after all, check out their mix tapes. But first and foremostly, let’s take a look at some of their t-shirts! read more
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