Wake Up… It’s Lazy Oaf!
If there’s one thing British indie fashion collective Lazy Oaf aren’t, it’s lazy. The highly energetic creative bunch at LazyOaf.co.uk have a wide (and I mean as wide as the Blackwall Tunnel) range of just about everything under the sun that can hold one of their uniquely zany illustrations, produced by one of a small army of artists under their wing.
Lazy Oaf’s big bright pop art tees are a familiar sight around London, delivering a quirky sense of humour and a fresh alternative to many of the major labels, this is a truly emancipated label run by a team of frenetically creative women from their studios in the East End. The Oaf’s are slap bang in the heart of London’s urban art scene, within spitting distance of a wealth of excellent indie galleries and often contribute to print projects, exhibitions and events.
Founded by Gemma Shiel back in 2001, selling hand screen printed tees from a market stall in East London, the Lazy Oaf empire hasn’t looked back since, selling their fabulous wares via a whopping 150 stockists worldwide. In 2004 saw they set up what will most probably be the first of many retail stores, if you’re in Soho it’s well worth a visit, where you can see all their collections and further Oaf oddities sourced from Japan and the US first hand.
If you love the 80′s, pop art and a wacky sense of humour you’ve come to the right place. Here’s a few tasty morsels to whet the appetite:-
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