Wearable T-Shirt Magazine
It was bound to happen, if you took a straw poll of all the people in the world who wear t-shirts and read magazines, tens of millions at the very least would fall into that particular category. That’s why T-Post.se have been doing so well, they’ve seen a niche, a formerly and utterly ignored niche, and conquered it. Of course they’re not selling t-shirts printed with a t-shirt magazine, that would be mad (wouldn’t it? lol). Their stories feature everything from the medical condition sexsomnia to negotiating a war to a nostalgia for cassette tapes, exploration, super drugs, privacy and voyeurism, my all-time favourite author Charles Bukowski and even a pet subject of mine human devolution. Devolution is a term that economists and bankers often bandy about, but it’s rare to see anyone else (other than yours truly) bring up the term in this context.
I only came across T-Post the other day, my partner Christina stumbled upon an article about the label at Annie Spandex, (one of our favourite indie fashion blogs out there), and I have to admit the concept is startlingly impressive. What’s more their challenging magazine topics and editorial finesse are backed up by a fantastic selection of top of the line illustrations and designs. Rest assured when it comes to style T-Post don’t take their eye off the ball for a minute. This is one of those rare occasions where I’m tempted to pry an interview out of this brand, at least one person running the show has to have a rather, how can I put this, ‘left field’ mind to conjure up this supremely logical yet surreal idea for a t-shirt company.
The natural extension to the idea of themed tees and themed collections is here, T-Post is a logical progression on the thinking behind all the themed contests and competitions available at so many t-shirt sites and communities these days. They have some great artists under their wing including Patrik Soderstam,Andy Rementer, John Nordqvist, Steven Burke and the absolutely crazy Jeremyville. I can assure you I know ‘big’ when I see it, sometimes I wish I was rich (amongst other reasons) just so I could invest in companies like this. On paper their business plan may seem insane, I’m sure they’ve had their run of doubting Thomas bank managers in their time, but I for one can see T-Post taking off in a big big way.
Let’s browse this veritable library of challenging art shirts, a feast for both the eyes and the mind!
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