Speaks For Itself

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Itself, hereitself.com, limited edition t-shirts, limited edition tees, t-shirt community

Itself are a t-shirt community that deals with quality rather than quantity, they only offer limited edition shirts, alongside a range of tunics and long sleeve tees, and they don’t officially have too many designers on their books – although there are plenty who’d love to be! I’d say this was a step forward, however much you might want the public to provide quality control, there will be those, shall we say ‘less-than-average’ designers with an army of online buddies to help them make headway in the popularity stakes, even if it means that the more usual vote-based t-shirt communities end up stuck with a pile of unsold tees for the next sale. To counteract the ‘art Jock’ mentality, Itself don’t even mention the prospect of voting on their homepage. it’s a savvy angle marketing-wise, I’d always push the idea of exclusivity and quality over fashion democracy every time. Still once you take a peek inside the store you realise the mechanics of the brand is definitely geared to scouting out new high-calibre talent with 590 designs in the running, from a legion of potential contributors competing for a whopping $4000 prize and of course instant fame ;)

Now, I have to admit the earlier half of the collection isn’t anything to write home about, but every label has to start somewhere, they need to be established to some degree to attract the calibre of design they require for a discerning audience, and so I’m sure we can both forgive them a quick evolution from the generic in order to provide a platform for their top picks in t-shirt design. Which fortunately is exactly how it’s worked out for Itself. There are at least half a dozen cracking designs on offer now, by names you might not recognise, but I assure you once you see their work, you will remember them.

If you want to get involved you can submit your own designs here, sign up and vote keep up with their latest offerings at Facebook and follow them at Twitter, but even if you’re adverse to social networking at least sign up as a member and get the first word on any new tees and offers in the making. What’s more send in a photo of you wearing one of their tees and get a dollar back! Time for this brand to speak for itself in the medium of great t-shirt design… read more