Chor Bazaar – 21st Century Indian Fashion

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Chor Bazaar are a Brooklyn-based designer label with solid roots in India and they’re well on their way to dispelling the misconception that India has little to offer other than their traditions and religion, and I’ll tell you how…

No matter how open minded you may think yourself, the truth is the world (with no small contribution from the media) happen to apply cultural stereotypes to just about every country out there. For instance there are many Americans who have never travelled outside their own borders, or at least no further than Tijuana and yet they still appear to think that Britain still ride around on horses wearing bowler hats and pin stripe suits whilst drinking cups of tea from bone china cups. The same ethos applies to India, most Western designers (especially those in fashion) have been stuck with the same ideas since the 1960s, mandalas, multi-limbed and animal-headed deities, you know the score, the same old ideas rehashed ad-infinitum.

Chor Bazaar offer a selection of highly original t-shirts at their on-line store www.cbaz.com, that should at least raise a few eyebrows, perhaps there’s change in the air, following the success of the multi Oscar-winning Slumdog Millionaire, more and more people around the world have been drawn in by the radical cultural, sociological and technological changes now happening in India. Chor Bazaar are ready and set to capitalise on this new wave of enthusiasm for Indian identity and will push the Zeitgeist as far as they can, their first offerings certainly reflect their modern, contemporary and highly individualistic approach to fashion design.

All of Chor Bazaar’s graphics are designed and silk screened in their Brooklyn, workshop. Most of their t-shirts are fashion-fit, vintage soft, 100% ring-spun cotton. The team at CB include their designer Umang, in fact Chor Bazaar’s roots stem from his RISD architecture thesis which offered a redefinition of Hindu Architecture for first generation Indians in the United States. Yash, Umang’s brother is the businessman behind the company, they shared their father’s dream of promoting positive and relevant Indian culture in America, and could see immediately how the idea of an Indian-fusion t-shirt collection could do just that.

The future is here, the future is now, it stretches across continents from the USA to India and it’s filled with surprises, fusing cultures, styles and attitudes in a whole new way – read on to see just how different the real India is… read more