Breast Cancer Awareness @ Hype Industries
For those who aren’t aware as yet, this October is “Breast Cancer Awareness Month” and Hype Industries, a great streetwear label I have reviewed in the past has stepped up to the mark and are going to donate an extremely generous 25% of all their profits for October to the cause. They should certainly be applauded for their magnanimous gesture, it isn’t often that I see a label go so far in a humanitarian cause, and this is most definitely a worthy one to follow. In 2010, over 200,000 new cases of invasive breast cancer will occur in the USA alone whilst an estimated 39,840 women will actually die. Hype Industries are doing their bit and you can do, here’s how it works:
Hype Industries has teamed up with Susan G. Komen for the Cure and will donate 25% of all sales that take place in the month of October during Breast Cancer Awareness Month. Each purchase will be immediately followed by an official confirmation by the Susan G. Komen organization showing that a donation was made on your behalf through your purchase and the total amount donated. After a long hard fought struggle against breast cancer Susan G. Komen’s heartfelt wish to improve the situation for all sufferers was continued by her sister Nancy G. Brinker who promised her that she would do everything in her power to end breast cancer forever. That promise is now Susan G. Komen for the Cure, the global leader of the breast cancer movement, having invested nearly $1.5 billion since inception in 1982. As the world’s largest grassroots network of breast cancer survivors and activists, it organises events, provides support and funds the research for a cure.
A great cause I am sure you will agree, plus some great tees to help you shell out a little to help women across the world.
50% Off At Hype Industries
Join Hype Industries online for the month of September Birthday Spectacular Sale where ALL shirts will be 50% OFF to elebrate the birthdays of everyone in their team – yep they’re all born in the same month! Simply enter the Sales Code: SeptemberBash at the checkout for massive savings.
If you need a reminder of Hype Industries style read our review at http://buy-tees.net/2010/08/do-believe-the-hype/.
High Class Smut Tee
Check them out in September at www.bewareofthehype.com.
Do Believe The Hype!
Here’s another new clothing line hot off the press for you. Hype Industries is an up-and-coming urban streetwear brand that prides itself on creating instant classic stylish tees with attitude. I don’t mean bad ass kid’s crap, I mean the real deal. Cool, confident, straight-talking style. Their ultra clean designs, use of quality fabric, and originality sets them in good stead for a growing following. Think street, urban, hip-hop, blended with a positive spin on life, a smattering of corporate subversion and iconic nostalgia and you’re there. To get the ball rolling here’s a 20% discount code “HYPESTIMULUS” – just enter it at their checkout for a great saving and that’s no hype :p
Based in Southern California, Hype Industries values “fresh fashionable lines that represent a classic look mixed with the twisted reality of the daily grind. Independent minded and overflowing with passion, the Hype brand is a positive take on a negative world and beacon of hope for all.”
Check out these three tees as a taster of what’s to come at H.I…
Evil One Tee

I used to think Evel Knievel was “the man” when I was a nipper, asides being an astronaut I couldn’t think of a cooler career. Although I didn’t realise at the time just how many bones the guy broke throughout his. I begged for an Evel Knievel toy for years, yes my single mum was as broke as they came, so I never did get it. I even liked the jump suit, although it was the Seventies so who could blame me?.Anyway if you love all things Knievel, and hate all things empirical, then this tee’s for you. Available for $18 in sizes S-2XL here.
Emblematic Problematic Tee

The Emblematic Problematic Tee is so cool, I mean really, when was the last time anyone subverted Rolls Royce’s branding? The fact is RR has really lost it’s sheen over the past few decades, if it wasn’t for the oil billionaires of the Middle East I doubt the car would still be made. The amount of amazing forms of transport available to anyone with a few hundred grand might have something to do with it. Very very slick design, available for $18 in all sizes here.
Home Jersey Tee


This one is so retro it hurts, a total classic, beautifully put together, it feels that natural as a design it almost precludes comment. My favourite of the bunch, the Home Jersey Tee is available for $18 in all sizes here.
This is one hell of a confident brand, they definitely know what they’re doing, a few more like this and everyone will have heard of Hype Industries. Keep your eyes peeled at www.bewareofthehype.com.
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