Do Believe The Hypothesis

admin    T-Shirt Reviews     art t-shirts, hpothesis inc, hyp-inc, hyp-inc.com, indie design, indie t-shirts, music tees

Hyp-Inc.com (aka Hypothesis Inc. Theory Of Self Co.) are a hot label with some very smooth tees on offer, in fact the same can be said for their very Flash site which exudes a gritty urban surrealist style from the word go. Their eye for the new and original is something to behold, don’t expect anything but out of the ordinary at Hyp-Inc, who essentially have a slant on life and all that entails you won’t find on your big labels or even most home-grown indie brands. Their positioning is near enough unique, more commercial than the usual art t-shirts available on the net, but always distinct and irreverent in both graphic sensuality and purpose rarely found in the back catalogues of their larger competitors.

Be different, that seems to be the ongoing theme, not as such an out and out ‘shock passers-by’ tactic for design, but they make a strong impression and a lustrous statement of intent all the same. If I didn’t know better I’d guess these guys have been channelling Magritte from beyond the grave, their array of surrealist tricks is impressive, their simple messages are definitely head turners in a crowd, but subtlety (for once) abounds. Fine t-shirts for fine minds.

I can’t hook you up with product pages as such, but you will definitely have fun wandering around Hyp-Inc’s √ºber slick site, it almost looks like an online trailer for a Cannes winner or a game of mind over matter lushed out in gorgeous Photoshop grainy layers, drawing you in to a time that never was, to a place that never will be. The t-shirt titles are rather cryptic at times, which I like, the designs vary in styles, but there’s distinctly some Dada and Surrealist crossovers going on here. My favourites have a musical leaning, and as it happens Hyp-Inc have a strong following in the music industry, (amongst others) having created complex illustrative posters, CD and vinyl cover art, clothing and advertising imagery for a rich seam of cool bands and festivals including Phish, Matchbox 20, Disco Biscuits, as well as plenty of websites and businesses like www.footylovefilms.com. Expect the best of the best, no hype, just hypothesis with a firm footing in fact – check out these tees. read more