Hop Over To The Dark Side – Dark Bunny Tees

admin    T-Shirt Reviews     Dark Bunny, Dark Bunny T-Shirts, Dark Bunny Tees, DarkBunnyTees.com, film t-shirts, movie spoofs, movie t-shirts, movie tees

I’m having one of those Donnie Darko moments, if you don’t know what I’m talking about then watch it! If there’s one movie Dark Bunny tees should be reinventing it should be that one, it’d be a great piece of brand alignment. Anyway I love the attitude exuding from this one man brand designed, managed and marketed by freelance illustrator Alex Chenery. Dark Bunny offers a parallel insight into the movie world, and though movie spoof tees are a rapidly growing market, I’ve even reviewed a few in my time at Buy Tees, I’m still convinced that:-

1. There’s plenty more room in the market.

2. Alex definitely has the graphic talent to conquer it if he focuses on building both the collection and brand recognition on the net.

Although his graphic expertise exudes from every pore I do feel the site navigation leaves a lot to desire, but that being a mere technicality I only have praise for Dark Bunny. Artistically these are the best movie tees I have seen in a long old while, I love the distressed effect which really gives the prints a vintage-feel, although I’d pull back from treating every design the same way. The fact is there are those who will love it and those that will hate it, so it’s a gamble, but I admire Alex’s gutsy decision nevertheless.

Asides the beautifully sharp and crisp illustrations there are some nice puns and for once a new label offers a “back story” on each tee, I’ve reviewed sites that don’t even offer a brief description of their t-shirts, bar the usual size, colour and price, so that’s a definite ace in Dark Bunny’s hand. I can appreciate why Alex has used Flash to present the tees and detailed close-ups, but how about a Flickr page to help promote the art, and whilst we’re at it, a Twitter page and blog wouldn’t go amiss. Building a following in a competitive market like this means you have to put yourself out there, the customers will only come if they know where you are.

Check out these tees, there are only five available right now, but I’m sure there will be plenty more to come, hop over to the dark side of movie merchandise with the Dark Bunny! read more