Sutsu Sir

admin    T-Shirt Reviews     Sutsu, Sutsu.com, extreme sports, extreme tees, skate, skater tees, ski, snowboarding, surf, surf t-shirts, urban

Sutsu are perfectionists, it comes with the trade, every aspect of their site and label is so well done I’m a little at a loss what to say here. I suppose it’s all down to perfect balance, if you live on the edge, if you love the extreme ends of sport, if you don’t want to break your neck you have to know what your doing. There are no second chances when you’re somersaulting through the air, standing on the crest of a wave or traversing a monster ramp on four tiny wheels just for the hell of it. It makes sense that you’d need the best of the best, the best tools, the best equipment, the best clothes, the best style.

Expect the highest quality graphic designed prints on the best of the best organic t-shirts, geared and marketed to an √ºber cool audience who know what they want and where to get it. Sutsu really have got it going on, and they know it, but yet there’s still that Zen-like quality to everything on the site, there isn’t a hint of arrogance about this label, they are great at what they do because they know how to do it, end of. I’ve always been jealous of people like the guys at Sutsu, I used to think it was merely a result of a charmed life, but as the years have passed me by I’ve realised it’s all down to self discipline – you can kick up a ruck, you can battle with the forces of nature, tip the balance of consequence, but if you don’t have complete and utter confidence in yourself and what you do, you will trip up, and when the odds are mounted this high, that’s literally a life or death situation. A time and place that sorts the men from the boys, a moment that can make or break you.

The moment you arrive at Sutsu.com you know you’re in the right place, as in extreme sports, on-line fashion retailing is not a place to make mistakes. A common misconception in the industry is that a few well designed products will pave the way to success, it’s true that a strong line in designer items will raise your game, but there’s so much more to it than that and Sutsu are obviously well aware of that fact. Without even scouring through the site I’m immediately made aware of their market, their goals, their philosophy, as well as bowled over by the clean cut design. There’s even a Facebook applet slap bang on the homepage if you want to start chatting with the team and other customers, now that’s interactivity. Ecology, style, extreme sports and fashion all meld into one at Sutsu… read more