Soaring Through The Ivory Skies

admin    T-Shirt Reviews     Ivory Skies, London fashion, ancient, classy tees, historical t-shirts, history, ivoryskies.net, myth, mythology, posh t-shirts

Ivory Skies is a rather elegant t-shirt label offering a unique twist by combining ancient designs, emblems, talismans as it were, with ultra modern designer cuts. It’s a new angle in the market as far as I am concerned and this British (London) based company have put a great deal of research in to what they do, be it source materials or their choices of tees for printing.

The site looks posh to say the least, their products are a cut above the average, aimed at the discerning t-shirt lover looking for something a little more classy than you might be used to and they’ve kicked off the proceedings with their first collection ‘Ebony and Ivory’ – which is nothing like the track by McCartney and Jacko – I promised myself I wouldn’t mention that but what can you do – this brain is just too impulsive for its own good.

The store is smart and simply presented, everything before you laid out in black and white like a shiny Steinway, and what sticks with you above all else are the rather exotic and in some cases completely forgotten images of the ancient past on offer. I have to admit I had to do a little research myself when it came to the titles, if Chris was around I am sure she’d have given me a few pointers, being a hippie in a former incarnation and up for anything mythological, and no we’re not talking unicorns and faeries here, this is the real deal, or rather it was for historical eras such as Ancient Greece and Egypt.

I did think the actual store was something of a let down – presentation wise that is – they should fix up their template if they want to build a reputation as a label for the ‘smart set’. The theme rapidly degrades to a bog-standard white/orange affair and each product description has a page title as thus “<ekm:pagetitle>”. But I’m in a forgiving mood so we’ll put that down to ‘teething troubles’ for this new label. What I can’t let pass by is the lack of background information for each t-shirt design, we’re not all historians, well actually probably none of us, and so to keep my and everyone else’s brain and pulse ticking over I’d recommend something of a potted history for these rare images, rather than letting the more obsessive of us get sidetracked at Wikipedia or Encyclopaedia Britannica. It’s not just about presentation in this case, it’s a matter of not frustrating or confusing the more inquisitive of your customers, and let’s face it, they are most likely to buy the t-shirts.

Still, those technical details asides, I very much doubt you’ll come across another label quite like Ivory Skies. Their vision of their world spans millennia as they endeavour to fuse the past with the present, and I am sure you will be pleasantly surprised when you see what I have selected for your perusal. So make sure you have your divining rod at hand, don your best toga, borrow a pair of wings from Icarus and set your psychic GPS for the stratosphere of taste as we take flight through the clean and crisp rarefied airs and graces of this near haute-couture high brow label. read more