Bang On Target at SharpShirter.com
Dan Lachman, the guy behind the awesome t-shirt company SharpShirter.com is a bona fide genius, he’s not an artistic genius, although he certainly has an eye for great artistic talent, he’s a genius at organisation, persistence and at applying his unique and rather surreal world view on the urban fashion market. As Dan has admitted himself he can only manage to scrawl the occasional stick figure design, but unlike lesser mortal souls out there he didn’t let that rather massive obstacle stumble him towards his vision of conquering the arty end of the t-shirt market. He might not quite be there just yet, but this is definitely a man to keep an eye on, his label Sharp Shirter is guaranteed to raise a few eyebrows, the beauty of the label’s designs, their strangely evocative logic and marvellously illustrative quality have to be seen to be believed. Dan has poached some of the finest artists and t-shirt designers from Threadless.com and provided them with a warm and safe (virtual) home where they can subsist on coffee, beer, cookies, praise and cash plus the knowledge that they will receive the respect they deserve without a hoard of lesser talents having a dig at them every five minutes.
Dan the man shoots high, and from what I’ve seen he’s bang on target. Sharp Shirter isn’t ever going to be a bland mainstream label, you can tell that straight away, but as far as cult followings go this humble t-shirt label is rapidly going from strength to strength selling in 60 stores worldwide with over 100 products including t-shirts, hoodies, pullovers, dresses, and even laptop and phone skins! I can’t really describe this art collective’s designs en masse, each created by one of a small army of highly talented artists under the banner of Sharpshirter, the styles are eclectic, and vary wildly from the beautiful to the hilarious to the stunning and shocking. However, to make my life easier I too can use the power of image to explain exactly what the hell I’m harping on about here.
Working alongside Dan are the venerable ‘El Perro‘ his fab website designer and his roomate and best bud Andrew Kneynsberg, as soon as Dan graduates from Wesleyan University the three of them plan to take the label to a whole new level, if you want to watch the rise of an art fashion collective that’s guaranteed to expand in leaps and bounds, then Sharp Shirter is definitely a fine example of the American Dream at work. Well I’m not American but I’m guessing it looks something like this. The fact is weird is good, art as fine as this can’t be beaten, and t-shirts are the coolest way to show the world just how savvy your eye for fashion retailing really is – with all that under your collective belts you can’t go far wrong in my eyes!
Look up, up there, it’s the Sharp Shirter, he’s aiming at you, but as long as you have great taste in highly evocative and artistic urban wear it shouldn’t be too painful ;) read more
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