Fat Gold Are No Fools

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All that glisters isn’t gold, and Fat Gold Clothing are certainly not as precious about ideology or concept as some t-shirt labels out there, but there’s definitely one thing you can expect from FGI and that’s attitude by the bucketful – and by that I mean this ‘their tees are so in your face you’d need surgery to remove them’.

The site is sharp, slick and well organised** yet leaves you unprepared for the raucous behaviour in textile printed form that awaits you. They do a very nice sideline in badges which feature all their mad, bad and dangerous to know creations, and a blog that’s well worth a lookie, I particularly enjoyed their features on a midi controller that looks something like an old Midway arcade game and a fab video of Only by Nine Inch Nails, as well as (of course) a little background info on all their designs. The truth is Fat Gold is more of an attitude than a brand, a mentality than a brand, you’ll either be into it or not.

There’s one particular t-shirt at FGI I absolutely love, Fat Gold Skull (I’ll show you it in a minute), it sums up everything about the label for me, scary and funny at the same time, reassuringly anarchic, totally off the wall but grounded in a great deal of common sense. They spoof where they have to but this isn’t a “funny t-shirt” brand, this isn’t a trendy for the sake of being trendy company, Fat Gold follow their own sense of style (and do very well by it), I’d love to see a lot more tees in the future from these guys, and I do hope they don’t make the mistake of being a slave to “Seasons” like some of their competitors like to do, the fact is “if it ain’t broke don’t fix it”.

I don’t want to see their best work disappear for the fear of keeping everything fresh, sure add more designs (the more the better) but don’t lose the old favourites. (This last opinion applies to almost all the up ‘n’ coming labels in the market not just FGI). I’d love to see them hold on to a few more of the older tees in stock, such as their Ku Klux Clan spoof of Ghostbusters and most especially their robot tee, but I suppose it all comes down to economics, you have to follow your instincts when it comes to selling tees.

Anyhoo, let’s get down to the nitty gritty and take a big bite out of Fat Gold and see if you like the taste. read more