Boys & Co
First off most of you are painfully aware of my aversion for typographic tees, yet I can’t help but admire the enthusiasm and all-out gusto emanating from Christopher Russell, the guy behind the fashion brand Boys & Co. Before you ask, their tees are for boys and girls. I’m not too keen on the brand name, it causes a little confusion amongst the sexes, and to be honest it sounds like a dodgy 80′s dance troupe to me :0
On a more positive note the site looks like a lot of fun, with a big, loud and friendly splash page that leads on to a very sound collection of slogan t-shirts. Unfortunately the header graphic for their Big Cartel store is too large and it really detracts from the shopping experience. Still, Chris seems to have a knack for picking the right font for the right job, the prints are generous, the tees are American Apparel so that means sweatshop free, and the general underlying message leans towards the positively kooky. Here’s a little reading matter for you… in t-shirt form.
No Riffraff Tee
If your name’s not down you’re not coming in… a rather pricey $30 in sizes S-XL. Is riffraff one word or two? Hmm…
Do You Know Who My Father Is Tee
Hilarious. $25 in sizes S-L.
This Old Thing Tee
When you just can’t take any more compliments (give them to me). $30 S-L.
I Shut It Down In NYC Tee
Who turned out the lights? $25 S-XL.
Chris has big plans for the future – with prospects for the line to include jeans, button ups, jackets and jewels – there’s even an underwear campaign in the works.
In the meantime let us end with the immortal words of the urban Bard that is Christopher Russell… “I AM THE BIGGEST pAArty Ever, WE are the BIGGEST pAArty Ever.”
(I’ll get me coat.)
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