Rocket Tee by 718 Project

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Chris from 718 Project contacted me recently, I hadn’t heard of the label before but was immediately drawn to one of their tees simply called ‘Rocket‘.

Damn! Ain’t they beautiful! Seriously street art influenced tees with a superb sense of humour, laid out in a cool semi-abstract composition. Seriously these tees are going to fly off the proverbial shelves – no pun intended! Both colours are available in sizes S-XL for $19.95 each, definitely one of my new faves.

You can see the rest of 718Project’s tees at www.718project.com. Whilst we were chatting I got a little background info on the label and their motivation:

Formed by a group of friends with an aversion to the countless and mostly unimaginative tattoo tees and rhinestone shirts out there. The 718 Project is founded on the love of powerful eye-catching graphic art, and printing them up as tees that really can grab the public’s attention.

I asked them about the name “718 Project” and Chris told me: “We all have some sort of tie to the outer boroughs of New York; mainly Queens. Also whenever anybody refers to NYC the first thing that comes into mind is the Empire State Building, the Statue of Liberty, skyscrapers… in other words MANHATTAN ( which ironically is the only borough of NYC that has a 212 area code as oppose to 718 like the other 4 boroughs.) So our objective is to show the fashion world of the artistic influences the outer boroughs have toward NYC as a whole. That even though the fashion Mecca of the world is Manhattan; Queens, Brooklyn, Bronx and Staten Island also play a major role into what comes out of the big city.“

I’ve always championed the indie arts scene of NYC, I am the first to express my hatred for the B.S that comes out of mainstream NYC (a.k.a the abomination that was Sex in the City). If you want to know the real deal when it comes to New York street style, then the 718 Project is a great place to start. This definitely is a “project”, an ongoing experiment in art and fashion, aiming, quite rightly to change the mainstream public’s perception of what New York is all about, straight from the people on the street rather than the executive boardrooms of the ivory towers of Manhattan.

Their inspirations include “pin-up girls, influential pop culture, propaganda and movie posters, and of course street art and graffiti.” Here’s 718′s mission statement to seal the deal: “”Introduce yourself to the name that will bring the streets of New York home. Bred from street art and refined through fashion, this wearable art yells in the colors of the city. In an effort to bring originality to a market of recycled fashion, our company will open your minds to an innovative style.“

Check out the rest of their collection at www.718project.com.

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