Reasons To Be Cheerful

admin    T-Shirt Reviews     NYC, New York T-Shirts, New York Tees, Reason Clothing

Founded by two friends, Philip Bassis and DJ Jonathon Totaro in 2004, Reason Clothing based out of New York, their bold and striking designs are backed up by a meticulousness almost unheard of in the industry. The design process can take up to 8 months in development for each and every single product they produce. Following that they put their garments through a relentless sampling and quality control process. As soon as their goods arrive at  their warehouse they spend countless hours going through every item, individually inspecting them, hand numbering them, and packaging them for sale.

Their commitment to quality has stood them in good stead over the years, their C’est Beau pop-up shop is doing a roaring trade on the Lower East Side of NYC,  where they sell everything from tees to jackets, jeans, tops, and even stickers. Online they’re building a really strong following too, partly on the kudos of Jon Totaro’s career, himself having a big NY following as DJ Price. What’s more they’ve really put some time and effort into their blog which is essential reading for anyone who wants to keep up with all the goings on at Reason, and it really is packed with some great reportage photography of the rise and rise of this cult label.

Take a look at what they have to offer:

Bored Tee

The ultimate slogan tee, I couldn’t agree more. I love the sorority style font, I’m usually not a fan of typographic t-shirts, but this one had to be made eventually… and I’m glad. Here’s what Reason have to say on the subject “Work, relationships, school, conversations with senile relatives, everyone feels like their watching paint dry at some point. Boredom bites, but it bites way less when you get to subtly tell the world what you cant say out loud.” Available in S-XXL in grey and black for $32.

Go Love Your Own City Tee

I usually hate I “heart” tees, I mean it’s only one step-up from buying a “kiss-me-quick” hat at the seaside, something devoid of any imagination and visual impact, yet Reason have done the impossible and managed to redesign this tired old t-shirt format and reinvigorate it with the cyncism of a generation on. If you love somewhere that much stop being a tourist and move and do us all a favour. Love it. On offer in sizes S to XXL in black and white for $32 each.

Reindeer Tee

One of two abstracts by Reason I wanted you to see, the Reinder Tee is fabulously retro, almost like a washed out sepia print or a frame from black and white fifties school board movie about forest fires. The reindeer are really quirky and the abstracted patterns evoke a very wintry feeling without making the mistake of going down the yuletide route. The Reindeer Tee is just $10 in S-L sizes here.

Black Plaid Panel Tee

I’m not usually a fan of plaid and to be honest I’m not to keen on the choice of colour, but I had to give this one an honourable mention, it almost looks like some kind of Japanese haute couture biker’s jacket, it’s a really interesting play on the traditional plaid motif and at $10 it’s a downright bargain. Get the Black Plaid Panel Tee in S-XL here.

Go see for yourself, and find a Reason to be cheerful.

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