Two Tees From Infinite Now

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The Infinite Now are a brand new t-shirt label, they’ve only two t-shirts on offer right now, which as far as I can recall isn’t exactly infinite, although I have an inkling the reference is more to do with image and design, repetition, the abstract and perhaps even potential. Sean of I-N seems a friendly guy, he’s keen, he’s motivated and he’s already built himself a rather smart site.

I’m always receiving emails from new t-shirt designers asking for my critique regarding everything from website design to t-shirt ideas. When it comes to presentation www.Infinite-Now.com go a long way to offering a perfect example of content over concept, a concept is great, branding is essential, but great products tied with great presentation go far further. If you’re proud of your designs you’ll offer up large and clear photos of your products, Sean’s site does just that.

What’s more I-N are bang on when it comes to quality, with some extremely subtle imagery, good quality printing and a nice line in unique printed labels, this is certainly a brand to watch for the future. Hook up with The Infinite Now at Facebook to learn more about I-N.

Crypt Tee

Very strange yet I-N’s Crypt tee bears an enticing design all the same. The human race has a habit with playing with the dead, asides the usual crazy serial murderers like Ed Gein, there’s a lot of archaeology out there that shows the Christian church had until recently a habit of messing around with skeletons. The weirdest example being the Capuchin Crypt in the catacombs of Rome (SeePicture ). This is one of many churches and chapels built out of bones, and asides the usual thoughts of horror and gore, creating patterns from bones brings up a rather disturbing theme of mortality, in a word repetition. All those who have died before and will die in the future, all the lives lost and those to be formed, in such a field of relativity it can make one feel rather miniscule in the great scheme of things. The Infinite Now’s design forms a grid of femurs, it’s something I’d expect to see as a painting or a print hanging on a gallery wall, an inspired if somewhat bizarre illustration for a t-shirt. I think I like it, I know it’s powerful, it’s not as gory as many tees out there, printed in muted shades dark grey, the pattern abstracts the content, the subject, and leaves the viewer hanging in a conceptual mid-space not usually offered by fashion. I can imagine this print on a haute couture piece strolling down the catwalk in Milan, Paris, New York, but here it is, straddling a humble t-shirt. Fascinating. Available for $25 in dark grey, sizes S to XL.

Veiled Tee

Abstract, constructivist, and beguiling in nature, I have found my love of the abstract has grown over the years, however I understand how much it can confuse the general public. Veiled reveals itself in a series of layers, forming shapes through the alignment of others, half tone stripes bleed an impressive range of tones, with nods to Kandinsky and Mondrian, the composition leaves me wanting but I do appreciate the treatment. It’s difficult to review designs of this nature, the more abstract an image the more subjective the reaction. I’d have introduced more colour, perhaps a spiral cluster of forms that begin to disintegrate as the eye is led into the centre. However the concept stands, Veiled does what it says on the rather impressive label, it reveals itself slowly to the viewer. Available in dark grey for $25, sizes S to XL.

I have to admit I-N is attempting to breach a sector of the t-shirt market virtually untapped so far, there are a few comparable labels, Das Monk being one of them, but there is definitely plenty of room for competition. A very intriguing new brand, The Infinite Now are certainly worth keeping an eye on!

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