Aug

Rockomoda’s On A Roll

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Footage, Rockomoda, Rockomoda.com, UK fashion, designer tees, discount brands, discount fashion

Rockomoda.com are a UK based discount designer label with a passion for t-shirts – so much so they’ve even started up their own brand Footage. Rob, the man behind the operation is an old hand in the urban fashion scene, with over 15 years in the business you can be sure that Rockomoda have their finger on the pulse. Asides from grabbing a bargain t-shirt from a plethora of big name labels like Obey, Junk Food and House of Gods and creating their own tees, Rockomoda have strong ties with the music scene. As it happens their next big do features “KILL THE YOUNG” and “This Machine Is Off” at The Ruby Lounge Manchester if you are round that way on October 1st. If you want to keep up with all the shenanigans be it t-shirt releases, fashion discounts and music promos, you’d be best off hooking up with Rockomoda at Facebook.

There are so many bargains to be had it’s difficult to know where to start. First off if you order £75 or more of their gear your delivery is free, there’s a newsletter that enters you for a contest to win free trainers for a year, plus of course their summer sale is now on with prices slashed at up to 75%! If you want an example of just how low the prices are at Rockomoda right now just check out this black/gold print NY Yankees tee for a staggeringly low £8. There a couple of Supreme Being tees selling at half price, and plenty of Old Glory tees at the same or even cheaper. But if you’re like me, an independent minded indie label loving t-shirt snob at heart, then you’re most likely better off checking out what Footage has to offer. Bright, poptastic, slightly generic at times, but overall a very strong start from what could be a major name in the future if they can grab themselves a decent distribution deal. The collection maybe limited in number right now, but with the experience and financial clout of Rockomoda behind them I wouldn’t doubt if this label eventually becomes a whole new company in it’s own right.

Here’s a few of my faves from their current season…

Connect Tee

This is a cool design for a number of reasons. First off you’ll probably have to be a child of the 70s to understand the graphic reference, essentially the design is based on the old board game Connect Four trademarked by Milton Bradley in 1974 – although it’s based on a far older game called “The Captain’s Mistress” – don’t ask. The idea of the game was simple, you drop four discs of the same colour in a row and you win. Unfortunately a lot of smarter kids (including myself heh) worked out that if you start in the middle row you can’t lose. There’s a conspiratorial subtext to Footage’s design however, a political game that takes inspiration from a lot of underground and mainly kooky theories riding around the American presidency, Bush, Obama, the Iraq War and 9/11. Essentially, from the million Youtube videos I’ve watched regarding the subject, mostly in an innebriated state in the wee hours, it seems that all sorts of nasty things are going on behind the scenes. All I’ve found is that certain characters involved in his election campaign literally initiated the first conflicts in Afghanistan via the Mujahadeen vs. the then Soviet Russia. Who knows, I’ve never trusted any politician anyway. Essentially power corrupts, we all know that. If you fancy connecting the dots of your own conspiracy theory get the Connect tee for just £12 (reduced from £30) here.

Rock Tee

Now I’ve seen a lot of “icon collection” tees in my time, you know, all the aliens ever created in movies, or a pile of mix tapes, or supermarket shelves of food, and even similar tees to this one, simply named the Rock Tee. But I have to admit I am impressed by the way they’ve actually made the logo the feature, usually it would go against my sensibilities to focus on a logo, but Footage have totally pulled it off. To incorporate the logo as a guitar amp, it might be a Marshall, is as close to genius as marketing and branding can get. Very slick move design-wise, a very subtle t-shirt for rock fans, there must be a few subtle rock fans out there? No air guitars or signs of the devil here please! Get this one for just £12 here.

Last but not least:-

Boombox Tee

I have a real soft spot for the early eighties, music and fashion-wise I was all over the place, I loved the last spluttering dregs of what had just been punk and ska, I had a taste for New Wave, but a mate of mine (now sadly passed on) had the most blinding collection of hip-hop and electro I’d ever heard. Actually it was the first time I’d ever heard any of it, and it rocked my world. I couldn’t afford the labels, no one knew how to dance in the UK then, there was no such thing as bling discounting the Crown Jewels and most kids I knew were more likely to kick a football around than have a dance-off or bust the street corner up with a boombox. Still I was 11 then. By 14 I had my own boombox, I started taping all my mate’s vinyls, and that summer I scarpered off to Cornwall to find myself, I phoned my mum to tell her I was alright, I had £30, music, a tent and a whole new fan base. No one in Cornwall had ever heard the sounds I played, I was a star for a week, I had to lie about my age, and no it wasn’t the projects, but I almost had my own possee there. Lol. Anyway get the Boombox tee in sky and white for just £12! I know crazy prices.

Check out all of Rockomoda.com’s offerings, you are sure to find a bargain, or two, or three…