Tasty Green Tees From PLB

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Pier-Luk Bouthillier, the man behind PLB at www.plb-store.com, one of Montreal’s most popular independent green t-shirt labels, has an impressive CV. After a stint as Art Director for the cultural weekly ‚ÄúICI Montreal‚Äù, he began freelancing under the name ‚ÄúPLB Design‚Äù. For over a decade Pier has worked alongside some major advertising agencies, collaborating on projects ranging from design of promotional material for theatre companies and stage productions, to identity and logo design, product advertisements, packaging and website design.

In 2007, he launched his first in a series of environmentally-themed T-shirts. Sales of the T-shirts, in collaboration with the “Crazy Lily” boutique have been a rip-roaring success. His “Protect Nature” design has already sold over 600 units (and counting) worldwide. The in-house style of Pier and the PLB is stark and uncompromising, almost modular in appearance, each t-shirt plainly and clearly spells out an aspect of the environmental cause with the professionalism he has garnered whilst working on big budget commercial and corporate projects throughout his varied and impressive career.

Expect no compromises, this is a fashion label you will either love or you won’t, far removed from the stereotypical image of ecological fashions, Pier-Luk offers a limited range of confident, chic, and for the right market highly desirable t-shirts that suit the progressive and career-minded go-getters of the 21st century. Whilst still affording them some form of assurance that they are in some way helping to “spread the message” that unless the world starts changing its habitual obsession for consumerism and waste, it may just be the last years of so-called civilisation. Designer eco-tees that look more at home on the back of a model on a catwalk than a hitch-hiking hippie – that’s the name of the game with PLB.

Pier-Luk has melded his passion for design and concern for the environment to produce a range of t-shirts that suggest the sustainability of design as much that of the Earth’s resources. Offering the consumer an opportunity to take “baby steps” towards a greener society via “intelligent consumption” integrated with a healthy respect for the environment. The iconography of PLB’s products reflect this balance, viewing good design as a fusion of aesthetics and functionality in harmony with one another. Each tee has been printed with water-based inks, although I would’ve thought that they would all have to be made from recycled cotton or hemp to fulfil PLB’s objective of promoting themselves as a purely ecological t-shirt label. Something I am sure that Pier will be considering as we speak? It would be most ironic to think that PLB was actually damaging the earth in able to promote it’s sustainability!

Green Architecture T-Shirt

If every roof was green the world would live another 1000 years. Okay so I’ve made that up, but it’s nice to think if only we could use nature rather than gadgetry to absorb the power of the sun and rain that somehow it would. Of course we’d have to give up driving (I personally don’t drive), TV, the Internet and just about anything else that gobbles up energy and helps contribute to the spewing of billions of tons of muck into the atmosphere and sea every year. Incidentally, I and my GF checked with the local council recently to see if we could build a roof garden, they said no, it would block the light of neighbouring houses and wasn’t “in keeping” with the late-Victorian look of our area which happens to be protected by all sorts of well-meaning historians. That’s progress for you, well that’s Britain, at least we will have a nice looking area when the ecological apocalypse finally hits us all. Green Architecture is a very smart design indeed, simple, bold and to the point, Pier-Luk certainly does have a professional eye for graphic layout. Buy it now at a reduced price for C$27.99 which as you might’ve guessed Canadian Dollars, roughly about $23.77 in USD.

3R-V T-Shirt

I actually had to ask Pier-Luk the meaning of this one, we all know the three ‘R’s – or rather we should and no I’m not talking about reading, writing and arithmetics, which never made sense to me, I suppose most teachers can’t spell, no I’m referring to three rather more important tenets of survival (as opposed to society), reduce, reuse and recycle . The French translation has popped in an extra letter and is known as 3R-V or otherwise as R√©duire, R√©employer, Recycler, Valoriser. Which essentially means… reduce, reuse, recycle and value (or increase value) – don’t ask. Anyway, I grew up in the 1970s – yes I am getting on – and back then we did all that without a second thought – it was called poverty. I never got what I wanted for Christmas because it was too expensive, most of the clothes I and my sister wore we wore till they were falling apart, my dad would run his cars into the ground, I mean he spent every Sunday fixing them for years. I think the message maybe a lot more effective now than it used to be because we’re slap bang in the middle of a world recession, if you can’t afford something new you stick with what you have. I would have thought this idea might back-fire as far as marketing new t-shirts, hence my earlier mention of recycled cotton tees! Still a wholesome message, you can purchase 3R-V for C$27.99.

Protect Nature T-Shirt

The Protect Nature tee is PLB’s current best-seller, a classic modular styled design with a plain and simple yet effective message, if there’s one thing that should be a top priority for generations to come it’s this. Once nature has gone there’s no getting it back. We have over 60 million inhabitants here in the UK and yet for some reason the government insists on building a majority of new housing and commercial developments in the South East, many right throughout London’s fragile green belt. An area supposedly protected in order to ensure we have some kind of ecology down here, but as you can tell by now big business always comes first. Planting a few saplings or hanging up a couple of bird boxes doesn’t make up for the massive lost of ancient woodlands and forests throughout the country, it’s a sad fact but many of us are the last human witnesses to all sorts of environments, animals, trees, open green fields untouched by farming or the construction industry. What can we do? Well the less of us that drive the less roads the less valuable so much of the remaining countryside the less development. How about building on more brown field areas for a change? If a building is knocked down it should either be replaced (rather than building a bigger property out in the sticks) or made into a nature reserve. Down the road from us, here on the coast, is a rare and ancient woodland, it’s supposed to be protected, yet it’s cut through by a main road, faces onto a plastics factory and is surrounded by housing developments. Who knows how much longer we can hope to keep such amazing examples of the natural environment, who knows. If you’d like to help get the message across you can purchase Protect Nature for C$27.99.

I do like the designs, I like the sentiment, but I have to say I’m having a real problem with the fact that there’s no mention of recycled or hemp tees at PLB. Let’s hope Pier-Luk has a rethink on his strategy soon, before it’s too late!

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