T-Shirt Advertising With a Twist

Now I don’t normally put the terms “genius” and “marketing” together in the same sentence, but if you’re after something a little different, no matter what your business, t-shirt related or not, here’s something out of the ordinary for you. Essentially Jason Sadler of Iwearyourshirt.com is renting out the upper-half of his body for the next year. You will be disappointed to find out that just about every day for next January (2009) has been sold out, and in a moment you’ll understand exactly why.

The beauty of Jason’s idea is simplicity, unlike the awful multi-level marketing scheme EyeEarn.com (I won’t even link to it :/) which seems to have a master plan of forcing the world to wear it’s grotty logo, yes everyone, the same shirt, (isn’t that more communist than capitalist?), Jason is prepared to do the modelling and marketing for you.

There are two reasons why I’m bandying around the word genius here, the fact is that both of them will in all honesty benefit him more than anyone else. I slog away at reviews and news here at Buy Tees and half the time I’ll be lucky to receive a mere “thanks” let alone any freebies, not that I ask mind you. Jason on the other hand will be filling his wardrobe with 365 t-shirts over the next year, everyone of them free, and he’ll be paid for the privilege! His fees will increment day-by-day to a whopping $365 for wearing your t-shirt on the 31st of January 2009. At first I had my suspicions, who would want to pay so much or so little? Then I took a look at his site and saw that he’s practically sold out his first month, yes they’re the cheapest rates snapped up for starters, and he’ll be marketing the lucky advertisers all over the net just to make sure they get the coverage they deserve.

If you book a day with Jason and mail him your shirt (size: X-Large – he’s a big lad) your tee will get exposure at…

• Daily Video on YouTube & Ustream.tv
• Daily Photos on the blog & Flickr
• Daily Posts on the blog & Twitter
• Calendar (You/Your Company’s Logo & Website)
• All of these with Jason wearing your shirt and information about you, your company and/or your product.

It doesn’t even stop there, the more reebies you send him the more exposure you will get, such as “other items of clothing, your company branded stress ball or even your custom bedazzled iPhone case!” He’s even willing to visit you at your business (I presume if you pay his expenses), and he’ll even bring his video camera and document the entire trip.

Right now Jason isn’t famous, as he openly admits he’s no rock star or athlete, but as he states at IWYS – he does have a passion for marketing, and you will probably realise for yourself once this spreads around the net. If you have any questions, feel free to e-mail Jason at iwearyourshirt@gmail.com. What you need to understand is that this is viral marketing gone haywire, within a year this man will probably have the attention of worldwide news networks, not that he’s promising anything of the sort, it’s just so newsworthy I’d be surprised if he doesn’t find himself doing at least a few interviews for the ‘wackier stories’ sections of Fox or MTV news in 2009.

Anyway get yourself down there if you want to take a punt on this, it could be big! Plus I’ve just heard that Jason’s friend Evan of www.EvanWhitePR.com is talking with The Today Show now, if that happens it makes the cost of advertising back that same day and way more!