Aug

Fluc You – I’m off To Fluc.com!

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A big thanks has to go out to one of our readers, Frederick Thompson, who gave us as big tip yesterday, and I think you’ll be as glad he did when you discover the wonders of Fluc.com’s t-shirt store. Fred was so charged up about the site I had to go and see myself (at about 2am this morning), and even I, a cynical burnt out old t-shirt reviewer has to admit their collection rocks.

First thing’s first… what the hell is Fluc? It’s part of FlucMedia.com‘s burgeoning online empire, a mobile social network and advertising service that pushes geo-location targeted advertising as the next leap in advertising and it makes sense. You can read their about their aims and goals here. Most people have been burned by mobile (aka cellphone for the USA) subscriptions, no matter what they’re giving away, if the offer isn’t in your area, or even applicable to you, you’ll probably never make the same mistake again.

But Fluc want to change that, but what do I know, I don’t even have a mobile phone, maybe I’m scared of brain cancer, or maybe I just hate phone calls, who knows, but if anyone is objective enough to review their t-shirts, it has to be me. That’s what we’re all here for after all, great t-shirts and great reviews (hopefully).

Fluc.com only opened up their t-shirt store last week (a scoop at last?), and they’ve already sold out everything, yes they literally are flying off the shelves. So you’ll have to wait a while before you can get your orders in (there aren’t even any ‘buy buttons’ right now lol). I had a quick word with Tim Davis, the designer (and sole non-tecchie) at Fluc.com to get a little more info on his work, he was totally chuffed that I’d even asked. This guy has too much humility for his own good, if you want to see a perfect t-shirt brand development in action, visit their shop at Store.Fluc.com.

I am usually the first to shun branded t-shirts, I never got into all the branded sportswear around when I was at school, and I still ignore most branded fashion to this day, apart from my Converse boots (I like the stars on the heels okay?), but the word ‘Fluc’ fortunately/unfortunately (depending on your moral compass) rings of expletives and sexual vulgarity. It’s such a refreshing change from the usual corporate fodder out there, offending the public can be a good thing, if you get it right. Fluc certainly have

Fluc has always had a great graphic style (down to Tim) and due to demand he took on t-shirt design as a side project to their main technology site. If their customers hadn’t asked for this, the t-shirt fashion industry may have missed out on this talent, which would’ve been a big shame!. The whole collection only took a few weeks to design, and many hit low and hard, there’s pithy and then there’s totally in-your-face and Tim has a knack for the latter. Fluc is a fantastic word to play with, I’m almost envious of the guy. He should expect a lot of fans and enemies in equal share over the next few months, but before the moral majority kicks in, remember the word ‘fluc’ doesn’t actually mean anything. If you think it’s rude, perhaps it’s your dirty mind you have to contend with. last few weeks and basically designed some t-shirts that I thought would look cool with the Fluc brand name.

Funnily enough, Tim Davis, in his own words, ‘is not a designer by nature’ but loves design and UI (user-interface) work. I asked him how the company came up with the word ‘Fluc’, for the brand, and it seems it was just pure inspiration. He was looking for a cool brand name that would easily roll off the tongue that was only 4 letters long for instant recognition.

The 4 letter restriction made it pretty tough, he started Googling dictionary terms with four letters and then began to create combinations of letters – Fluc eventually struck him as a great and cool name that no one had taken. Of course, any associated 4 letter domain was going to be pricey – so he ended up negotiating fluc.com for around $400 bucks about 2 years ago during the Xmas season and was totally stoked. The owner wanted $5K originally, and when he offered $400 – he sold it as he wanted the cash for Xmas. Tim, that was jammy, I mean how on earth did you knock them down so far? Obviously a very convincing guy all round.

I did ask for a few photos of the actual tshirts, but as I’ve mentioned earlier, they don’t actually have any tshirts left in stock now and it didn’t really occur to me that all of sudden a heap of people would want them, but we have to be patient, the store has hardly opened its doors yet!

Now don’t freak out on me if you want one now, Fluc.com are planning to print up and sell a whole heap more tees very soon, so you’ll have to make do with the pics for now. Ok, see you all, I need some sun, I’m going to fluc off to the beach for a bit!